See my works

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See my works -

Serviceplan Germany /GAMESCOM 2021 - CAMPAIGN

TASK: Create a campaign that redefines the “Heart of Gaming” after the 2-years pandemic break.

IDEA: The people that make the Gamescom the Heart of Gaming.
My approach: a modern, abstract illustration style that unites the different gaming subcultures in one visual.

Pro A3 Grid Presentation Poster Mockup.jpg

Free Premium Branding Tablet Website Mockup 2.jpg

DROPBOX 2018 - LET THEM NOT FORGET

d_ad_newblood_dropbox_paper_07.jpg másolata.jpg

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VML Hungary / Truth DELIVERY 2024

BUD-ART.PEST 2016 - APP CONECEPT DESIGN ANIMATION

TASK: Create a concept to experience Budapest´s art in a new way.

IDEA: Form follows mood: Creating an App that analyzes your current mood and guides you directly to perfectly matching art.

K&H Bank / Mobil Bank 2023 - App Store Image Design

HE!P MAP 2018 - SHOWING THE PLACE WHERE YOU CA NFEEL AT HOME

SERVICEPLAN 2022 - SOCIAL MEDIA PLATFORM IDENTITY

Corporate identity for Serviceplan Social Media platform.
My approach: young, vibrant, fresh and colorful.

UGLY 2022 - ILLUSTRATION DESIGN FOR UGLY CHRISTMAS SWEATSHIRT

Ugly Christmas sweatshirt design for 2022.
I created this illustration just for fun in my free time.

Hello! Nice to see you here!

Heni is an Art Director & Creative mind, currently working at Serviceplan Köln.

I am Henriett Racz, a Hungarian Art Director who graduated from Miami Ad School, Berlin. I have always been good at two things: generating ideas and working tirelessly to bring them to life. That's why I joined Miami Ad School to hone my skills. Through the learning process, I ended up meeting and working with creatives at Y&R Prague, Ogilvy & Mather Frankfurt, Mullenlowe Paris, and my current agency Serviceplan Köln. Each of this agencies, except Serviceplan, made me fall deeper in the route of advertising that has always been my true calling. Being in this field, I get to exercise my creative muscles daily to craft creative solutions and execute them by collaborating with interesting minds with a spirit to aim higher each time. This attitude led me to win awards like D&AD and the One Show.

Have a break…

On a typical weekend, I really enjoy eating superfoods, jogging, spending time with friends, chilling with Saba, my Hungarian Vizsla girl. So that pretty much sums up the good life for me.