See my works
-
See my works -
GAMESCOM 2021 - CAMPAIGN
TASK: Create a campaign that redefines the “Heart of Gaming” after the 2-years pandemic break.
IDEA: The people that make the Gamescom the Heart of Gaming.
My approach: a modern, abstract illustration style that unites the different gaming subcultures in one visual.
DROPBOX 2018 - LET THEM NOT FORGET
ABUS 2017 - THE HELMET LOCK CASE MOVIE
TASK: Make children, who never considered helmets to be a cool accessory, cover their heads while riding a bike. Always.
IDEA: Abus creates a lock system that only unlocks when kids wear their helmet – so parents can be sure their kids ride protected.
BUD-ART.PEST 2016 - APP CONECEPT DESIGN ANIMATION
TASK: Create a concept to experience Budapest´s art in a new way.
IDEA: Form follows mood: Creating an App that analyzes your current mood and guides you directly to perfectly matching art.
K&H Bank / Mobil Bank 2023 - App Store Image Design
TASK: Create new image design for K&H mobil bank.
HE!P MAP 2018 - SHOWING THE PLACE WHERE YOU CA NFEEL AT HOME
SERVICEPLAN 2022 - SOCIAL MEDIA PLATFORM IDENTITY
Corporate identity for Serviceplan Social Media platform.
My approach: young, vibrant, fresh and colorful.
UGLY 2022 - ILLUSTRATION DESIGN FOR UGLY CHRISTMAS SWEATSHIRT
Ugly Christmas sweatshirt design for 2022.
I created this illustration just for fun in my free time.
Hello! Nice to see you here!
Heni is an Art Director & Creative mind, currently working at Serviceplan Köln.
I am Henriett Racz, a Hungarian Art Director who graduated from Miami Ad School, Berlin. I have always been good at two things: generating ideas and working tirelessly to bring them to life. That's why I joined Miami Ad School to hone my skills. Through the learning process, I ended up meeting and working with creatives at Y&R Prague, Ogilvy & Mather Frankfurt, Mullenlowe Paris, and my current agency Serviceplan Köln. Each of this agencies, except Serviceplan, made me fall deeper in the route of advertising that has always been my true calling. Being in this field, I get to exercise my creative muscles daily to craft creative solutions and execute them by collaborating with interesting minds with a spirit to aim higher each time. This attitude led me to win awards like D&AD and the One Show.
Have a break…
On a typical weekend, I really enjoy eating superfoods, jogging, spending time with friends, chilling with Saba, my Hungarian Vizsla girl. So that pretty much sums up the good life for me.
“She is my other eyes that can see above the clouds; my other ears that hear above the winds. She is the part of me that can reach out into the sea. She has told me a thousand times over that I am her reason for being; by the way she rests against my leg; by the way she thumps her tail at my smallest smile; by the way she shows her hurt when I leave without taking her. ( I think it makes her sick with worry when she is not along to care for me. )
When I am wrong, she is delighted to forgive. When I am angry, she clowns to make me smile. When I am happy, she is joy unbounded. When I am a fool, she ignores it. When I succeed, she brags. Without her, I am only another man. With her, I am all-powerful. She is loyalty itself.
She has taught me the meaning of devotion. With her, I know a secret comfort and a private peace. She has brought me understanding where before I was ignorant.
Her head on my knee can heal my human hurts. Her presence by my side is protection against my fears of dark and unknown things. She has promised to wait for me... whenever... wherever—in case I need her. And I expect I will—as I always have. She is just my dog."
-
“Let them not forget” - Dropbox Paper
-
“He!p Map” Print Campaign
-
“Pantone All the colours in nature”
-
WWF “Where is the blue whale?”
-
LGBT ” labels are for clothes only”
-
“ He!p Map”
heniracz@gmail.com
Mobile: +36 30 491 4996
© 2024 Henriett Racz All Rights Reserved